The best picnics — and the best strategies — are never quite by the book.
I'm Kelly. I help ambitious companies build the strategies, teams, and revenue engines that don't just grow — they endure.
Proper Picnic started as a cheeky challenge to convention — the idea that there's a right way to do things, a proper way, a safe way. I've never really believed that.
I've spent my career doing the unconventional thing: building a GTM framework for an established company to launch an API ecosystem, resulting in growth from $290M to $700M and preparing the company for an $8.3B acqusition. Building a Global Risk Stack Matrix and Capital Allocation strategic framework, with a 3-year path to revenue, for a deep tech space startup to secure initial funding. Establishing a B2B rhythm within a B2C organization, with strategy, tactics, and tools, growing revenue 212% year-over-year in an emerging market — during COVID — with a team I built from scratch. Finding the right ingredients, laying the right groundwork, and then setting people free to explore.
That's what I do. For companies, for teams, for boards. I design the picnic. Then I make it remarkable.
I've never followed a playbook. I've always written them.
My career has been defined by one recurring pattern: walking into complexity and walking out with clarity, growth, and results that nobody thought were possible.
At an early-stage deep tech startup, I built a custom GTM dashboard matrix — synthesizing regulatory, socioeconomic, and geopolitical signals across markets — that became the backbone of a 10-year strategy and helped secure initial funding. It wasn't a marketing exercise. It was strategic architecture.
In emerging market B2B healthcare tech, I built a B2B revenue team from zero and grew the business 212% year-over-year — during a global pandemic. I owned everything: demand generation, product marketing, partnerships, customer success, and sales. The secret wasn't a playbook. It was people.
I've since founded a startup, advised companies across sectors, and developed a conviction that the best growth comes from blending rigorous strategic thinking with deep human connection. Data tells you where to go. Relationships get you there.
Proper Picnic has always been my philosophy as much as my brand: choose your ingredients with intention, set up the right environment, and then give people the freedom to make something extraordinary.